The popular music venue, BlueFrog Mumbai is moving to outskirts by end of August
A recent loss to the music lovers, BlueFrog Mumbai confirms their movement from South Mumbai. The management have confirmed that they are about to bolt doors in August from Lower Parel, and are hailing towards suburbs. The latter location will still be missed, but the company believes that the music hasn’t died yet and it is now time to experience new breeze at new venue. Blue Frog plans to relocate to two new spaces in the city—one in town (probably Khar or Andheri) and one in the suburbs. The decision involves strong business strategies.
Blue Frog is expectant about its expansion plans in future. However, the decision to move out of the resonant Mathuradas Mills building that it converted into a sleek contemporary space is telling of the toll that refurbishment can take on the art scene. Music venues have always been transient. Some affected by the impulse of patrons, some by the changing economy. Blue Frog’s changes were partially waved by the pressure of rising rents and impulse of clienteles.
Sumer Vaswani, managing director at BlueFrog announces that it’s the right time to refashion the space and venture out in fresher and more inventive image after elongated period of nine years. “We have envisioned two concepts in two different parts of the city and are currently in talks with franchise partners. Yes, the entire team is nostalgic about our iconic flagship venue but we are also very excited about the next chapter,” added Vaswani, keeping his fingers crossed for “friendly rentals this time” as quoted by Times of India.
It was not at all a cake walk the BlueFrog to create this music venue. The venue has accommodated reputable as well as forthcoming artists from India and abroad. The list ranges from American rockers Mutemath to Indian rock frontrunners such as Indian Ocean and electronica artists like the erstwhile Bay Beat Collective. Thus, BlueFrog became one of the prominent music venues to support promising talents.
On the flip side, it also hosted stand-up comedy, poetry and film nights, none of which will change, assures Vaswani. Even with the brand new venue, BlueFrog Mumbai ambiance will still be intact at larger space promised by Vaswani.
Blue Frog Mumbai buzzes off their final countdown with a celebration series titled ‘The Last Set’ starting July 30 before climaxing to the closing weekend of August 26 to 28 with Frogfest featuring multiple artistes all day long, after which it exits the premises, making way for Toit, a popular microbrewery from Bangalore.