Channel V India one of the leading music channel has now something great to offer Indian Music Scene as Channel V India Goes Back To 24 hours Music, Revamps Channel V over all. Channel V has now come to full circle as it now goes back to roots. Channel V India had transformed itself to a Youth Entertainment Channel now and it again goes back to 24 hours music only channel. As a part of revamping Channel V India, they have already moved out from existing shows like Gumrah, D4, Mastaangi & Sadda Haq, now their programming is replaced by 24 hours music content. Executive VP & GM – Channel V India, Utsav movies, Star Gold and Movies OK, Hemal Jhaveri shared to Hindu Businessline “Our program scheduling will emphasis on music videos that not just sound good but also looks good. We are showing the whole thing in a clutter free environment and curated content”.
The shows which have been presented on Channel V India includes Late Night, Hit Machine Most Wanted, Dance with V, V Shuffle, ‘V Hangover, V NonStop, Vrush & V international. Channel V India was launched in 1996 as Music Content Channel. Hemal Jhaveri further shares, “There are sufficient space to develop in English as well as Indian music content in an advertisement free environment”.
He also stated that all players in the industry can co-exist as there is enough space for every player in the industry. The Industry data shows music consumption pattern is showing as a change that audience is now opting for music apps. As report of Deloitte Digital Media : Rise of on demand content, music users online in India is going to touch 273 Million and digital music industry revenues are expected to go over Rs. 3,100 Cr by Financial Year 2020, report also states about entertainment services led by audio & video content are at the verge of variation point for India. “A total environment across such services is upcoming. Advertisers changing advertising budgets towards digital media and around 36 % advertising budget is expected to move to Digital” as per the report states. “The s-curve development opportunities for complete digital advertising market for India, that include likely create a drop of advertising budgets from media’s like Television, Print & Radio, indicate of creation of digital advertising market of Rs. 35,400 Cr. in 2020”. Jhaveri also shared further that there is a great prospect in regional content & getting in niche labels and they are working on it & they are also working on partnering with online platforms for their content like OOH or Hotstar or such platforms.